BIMI is a new way for verifying information about your brand. Like DMARC, DKIM, and SPF—three methods for verifying sender information—BIMI is a text record that lives on your servers. In fact, it works right alongside SPF, DMARC, and DKIM to signal to email clients that you are you.
BIMI is different in that it also allows you to display your company logo in supported inboxes, putting your brand front-and-center for subscribers.
How does BIMI work?
Like other email authentication standards, BIMI is essentially a text file. That text file follows a specific format and lives on your sending servers.
When a message is delivered, the recipient’s email service looks up the BIMI text file—and where it’s hosted—to ensure that the message can be verified. Once verified, the BIMI file tells the email service where to find the sender’s logo and the email service pulls that logo into the inbox.
Steps for implementing BIMI
The logo which we might want to display in the email should be in SVG format (specification mentioned below) and must be a square, centered.
The logo must be trademarked by the organization.
The logo (in SVG format) must be hosted over internet over https and this will be queried by the email receivers.
The logo must be certified with VMC (Verified Mark Certificate) -- This is currently optional and will be required in future.
1. The image should be a square centered aspect ratio with SVG Tiny 1.2 format.
2. It should have a solid background color.
3. The file size should not exceed 32KB.
Ready to take the first steps towards DMARC compliance and get on board with BIMI today? Book your free consultation below to get started, regardless of whether you are already DMARC compliant or are starting from scratch.